Everybody knows that, these days, an internet presence is essential for any professional. So whether you’re a business owner, a freelancer of any kind, a professional or even an artisan, to get your name out there and increase your revenue, it’s indispensable to have a high-quality professional website. And if you’ve ever wondered why you should create a website in 2021, you’ll find the irrefutable reasons in our blog post dated June 18.
Of course, having an internet presence is only the first step in a company’s marketing strategy. You also have to think about search engine optimization (SEO) in order to appear at the top of the results in search engines, such as Google.
Have you decided to build a website but you’re not sure which platform you should choose? After looking at several options, are you still unsure as to which online website builder is best for maximizing your SEO? It’s easy to lose your way when there are so many available platforms, especially when you aren’t an expert in the area. But not to worry! Here’s some information on the two main website builders, WordPress and Wix, to help you make an informed decision.
WordPress: the most widely used platform in the world
This tool for building websites, with or without code, permits much more flexibility and personalization, thanks to tens of thousands of free and paid plugins. In fact, these plugins will enable you to modify your website’s existing features or even add new ones, all with no need to do any coding.
This editor always gives you full control over all your data and allows you to create virtually any type of website, including the most complex (advanced blogs, directories, multilingual websites, complicated databases, etc.) and content-heavy (online shops using WooCommerce); however, it requires more technical knowledge and the process takes more time.
How it works. Before you get started, you must have your own domain name and your own web host on which to install WordPress. Next, you’ll have to select a theme for your website and install it on your hosting service. There are hundreds of themes to choose from, some free and some paid. You can then begin building your pages, modifying the appearance of your website, adding plugins and so on, before publishing everything with a simple click.
You should be aware that there are two types of SEO: off-page SEO (e.g. keyword searches, links for sharing on social media, etc.), which doesn’t involve any coding with your website; and on-page SEO (improving the structure of the data, creating headers, meta tags and ALT tags, etc.), which consists of optimizing your website’s function and code. Ideally, a website builder should provide you with tools that will allow you to optimize both types of SEO.
WordPress offers you a wide range of SEO tools, as well as a website with numerous specialized plugins. Therefore, you’ll benefit from a comprehensive set of SEO features.
Wix: the platform that’s easier to use
This front-end editor enables you to create a functional website quickly and easily, as it’s highly intuitive with little or no code and therefore almost exclusively a matter of dragging and dropping. As a result, it offers a lot fewer opportunities for personalization than WordPress does. However, it’s ideal for building simple websites (e.g. informational websites, professional portfolios, etc.) that have minimal content and that can easily adapt to standard predefined formats.
How it works. You choose an appropriate template for your website from a selection of several modern, practical types and then upload it directly into the Wix website builder so that you can easily modify the text, images and other elements. Once you’re done, just click on Publish and your website will be online!
Wix offers the on-page and off-page SEO tools that a standard website will need in order to improve its visibility and performance online. Essentially, it provides basic SEO features, including the integration of a search console and the generation of a sitemap, in addition to several advanced features.
The bottom line is that Wix and WordPress each present certain advantages and disadvantages. When choosing a website platform, SEO isn’t the only element to take into account; you must also consider the nature and scope of the project, its design and its usefulness, among other things.
Are you ready to start building your website but you still can’t decide between Wix and WordPress? Does all of this seem so complicated that you’d rather seek the advice of experts? Call on the professionals at BJMédia! Their team of specialists in SEO and all different kinds of web projects will be happy to answer all your questions and help you find the best solution, in keeping with your needs, your products or services and your budget.